Business of Athleisure, Daily Highlights

BoA Daily Highlights: Nike usurps UA designer, Reebok and Tom Tom show up, Jules Hough talks her line, and Yogasmoga makes an entrance.

Nike hires top Under Armour designer (Investors) ““In what’s become an increasingly competitive category, securing top talent away from a competitor is a big tactical win for Nike, in our view, particularly given the traction UA’s footwear business has gotten over the last couple of years (up 94% in 4Q15 and 57% for the year),” […]

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“The average price for yoga pants increased by 14% as luxury brands such as Lucas Hugh entered the market.” – Forbes