Business of Athleisure, Daily Highlights

BoA Daily Highlights: the Reebok ‘Alien’ re-release, denim in the UK, more unreleased Yeezy Boosts, adidas looks back, Lululemon

Reebok is re-releasing the ‘Alien’ Stomper high top for Alien Day (Movie Web) “Reebok will release an exact replica of the Aliens High-Top Stompers worn by Sigourney Weaver as Ellen Ripley in the 1986 sci-fi classic directed by James Cameron. One of the most-requested licensed products of all time, the Reebok Alien Stomper, as well […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Bandier makes moves, why Yeezys are limited, Under Armour, and Australia’s athleisure obsession

Bandier is challenging Lululemon (New York Times) “The store was a hit. At a time when Lululemon seemed like the only name in the game, the beach-body-conscious women of the Hamptons were drawn to the store’s well-edited selection of fashionable workout brands.” Why the Yeezys are so limited (Complex) “Due to the Yeezy sneakers’ use […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: No Yeezys, Pharrell gets a sneaker, Nike, Inc. earnings, Under Armour and Lulu stock assessments

Sadly, no Yeezy release for March (Footwear News) “There is no #YEEZYBOOST release this month. Official information on all @KanyeWest and adidas Originals drops will be announced here first.” Pharrell though gets his own sneaker (HipHopWired) “Pharrell took to Instagram to announce the creation of the Adidas PW ZX333 Cork and demonstrated just how well they […]

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