Business of Athleisure, Daily Highlights

BoA Daily Highlights: Under Armour’s expected earnings forecast

Time to talk about Under Armour’s expected Q4 earnings and other stories.

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Business of Athleisure, Daily Highlights

BoA Daily Highlight: adidas is on a hiring spree, Kit and Ace does travel, Lululemon Lab hits NY, and Fitbit is feeling the Under Armour heat

adidas to grow in its largest local hiring spree (Portland Business Journal) “The hiring spree comes as the company’s effort to reboot sales in North America shows continued progress. Adidas reported a strong fourth quarter in North America and last year announced it acquired a 25,000-square-foot building immediately adjacent to its North Portland campus.” Kit […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Bandier makes moves, why Yeezys are limited, Under Armour, and Australia’s athleisure obsession

Bandier is challenging Lululemon (New York Times) “The store was a hit. At a time when Lululemon seemed like the only name in the game, the beach-body-conscious women of the Hamptons were drawn to the store’s well-edited selection of fashionable workout brands.” Why the Yeezys are so limited (Complex) “Due to the Yeezy sneakers’ use […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Nike usurps UA designer, Reebok and Tom Tom show up, Jules Hough talks her line, and Yogasmoga makes an entrance.

Nike hires top Under Armour designer (Investors) ““In what’s become an increasingly competitive category, securing top talent away from a competitor is a big tactical win for Nike, in our view, particularly given the traction UA’s footwear business has gotten over the last couple of years (up 94% in 4Q15 and 57% for the year),” […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Will Nike forgive Maria Sharapova?, adidas cause riots, and choosing between Under Armour and Nike

Will Nike forgive Maria Sharapova? (Fortune) ““At the end of the day, athletes are humans just like the rest of us, and they have the same frailties that the rest of us have. And sometimes those moments become teaching moments.”” adidas NMD release causes riots in Taiwan (The Stashed) “Sneakerheads showed up in droves to […]

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