Business of Athleisure, Daily Highlights

BoA Daily Highlights: How Under Armour value women, how Reebok got Kendrick, Alo Yoga opens in Beverly Hills, and Athleta unleashes girls line

How women are critical to Under Armour success and more news stories.

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: the Reebok ‘Alien’ re-release, denim in the UK, more unreleased Yeezy Boosts, adidas looks back, Lululemon

Reebok is re-releasing the ‘Alien’ Stomper high top for Alien Day (Movie Web) “Reebok will release an exact replica of the Aliens High-Top Stompers worn by Sigourney Weaver as Ellen Ripley in the 1986 sci-fi classic directed by James Cameron. One of the most-requested licensed products of all time, the Reebok Alien Stomper, as well […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: How Nike lost Stephen Curry, main concerns about Nike, Ronda Rousey and Kanye (of course)

How Nike lost Stephen Curry (Business Insider) “The pitch meeting, according to Steph’s father Dell, who was present, kicked off with one Nike official accidentally addressing Stephen as “Steph-on,” the moniker, of course, of Steve Urkel’s alter ego in Family Matters. “I heard some people pronounce his name wrong before,” says Dell Curry. “I wasn’t […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Nike usurps UA designer, Reebok and Tom Tom show up, Jules Hough talks her line, and Yogasmoga makes an entrance.

Nike hires top Under Armour designer (Investors) ““In what’s become an increasingly competitive category, securing top talent away from a competitor is a big tactical win for Nike, in our view, particularly given the traction UA’s footwear business has gotten over the last couple of years (up 94% in 4Q15 and 57% for the year),” […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Kendrick Lamar and Reebok, Nike and Lululemon stock intel, and we’re gearing up for the quarter earnings report

NEWS: TOMORROW NIKE IS RELEASING THEIR FISCAL THIRD QUARTER EARNINGS AFTER THE CLOSE ON MARCH 22. Can Kendrick save Reebok? (Business Insider) “Reebok has been partnering with Lamar since late 2014, and most recently he has been promoting Reebok’s classic leather gum shoes, as evidenced by Reebok’s Instagram posts. Last year he launched a pair […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlight: Wearables, Kendrick Lamar, Nike’s geniuses, and Reebok supports the culture

Kendrick Lamar talks Reebok and fashion’s relationship with hip-hop. (Fashionista) “”Hip-hop and fashion are the same thing,” claims Lamar. “It’s been that way since Run-DMC in the ’80s. You’ve got to attach yourself to something that represents you.”” Reebok gets rid of junk vices at HQ. (Yahoo! Finance) “Last week, the company pulled all soda, […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: The Dutch are suing Nike, Lululemon gets bought, Reebok finds a new way to give sneakers, adidas goes all in for new talent, athleisure tries going green, new line to watch: P.E. Nation

The Dutch won’t Nike do it. (Nat Law Review) “The CBP asserted that Nike violated Dutch privacy law based on two premises: first, that the Nike+ app collected “data concerning health” of its users, thereby triggering stricter privacy protections; and second, that Nike did not sufficiently inform users in its privacy notices about the types […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: NFL, Reebok, Lululemon, The Gap, Nike, adidas, and why women pay more.

NFL and Reebok pay up. (Law 360) “The NFL and Reebok Inc. reached a $4.75 million settlement agreement in California federal court on Thursday, in a proposed class action brought by apparel customers who claimed Reebok’s exclusive NFL licensing deal violated antitrust laws.” Gap wants to be your next Lululemon (Refinery29) “I’m really encouraged frankly […]

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