Business of Athleisure, Daily Highlights

BoA Daily Highlights: the Reebok ‘Alien’ re-release, denim in the UK, more unreleased Yeezy Boosts, adidas looks back, Lululemon

Reebok is re-releasing the ‘Alien’ Stomper high top for Alien Day (Movie Web) “Reebok will release an exact replica of the Aliens High-Top Stompers worn by Sigourney Weaver as Ellen Ripley in the 1986 sci-fi classic directed by James Cameron. One of the most-requested licensed products of all time, the Reebok Alien Stomper, as well […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlight: adidas is on a hiring spree, Kit and Ace does travel, Lululemon Lab hits NY, and Fitbit is feeling the Under Armour heat

adidas to grow in its largest local hiring spree (Portland Business Journal) “The hiring spree comes as the company’s effort to reboot sales in North America shows continued progress. Adidas reported a strong fourth quarter in North America and last year announced it acquired a 25,000-square-foot building immediately adjacent to its North Portland campus.” Kit […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Bandier makes moves, why Yeezys are limited, Under Armour, and Australia’s athleisure obsession

Bandier is challenging Lululemon (New York Times) “The store was a hit. At a time when Lululemon seemed like the only name in the game, the beach-body-conscious women of the Hamptons were drawn to the store’s well-edited selection of fashionable workout brands.” Why the Yeezys are so limited (Complex) “Due to the Yeezy sneakers’ use […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Kendrick Lamar and Reebok, Nike and Lululemon stock intel, and we’re gearing up for the quarter earnings report

NEWS: TOMORROW NIKE IS RELEASING THEIR FISCAL THIRD QUARTER EARNINGS AFTER THE CLOSE ON MARCH 22. Can Kendrick save Reebok? (Business Insider) “Reebok has been partnering with Lamar since late 2014, and most recently he has been promoting Reebok’s classic leather gum shoes, as evidenced by Reebok’s Instagram posts. Last year he launched a pair […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Lululemon CEO Laurent Potdevin on athleisure, Nike, Under Armour, Kit and Ace, and more

Lululemon CEO doesn’t know what athleisure is (BC Business) “”I think there are going to be fewer players in this market five years from now. Everybody talks about ‘athleisure’ right now—we actually don’t see ourselves as a part of athleisure. I’m not even sure what athleisure means.”” Kit and Ace email leak denotes the use of […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: No Yeezys, Pharrell gets a sneaker, Nike, Inc. earnings, Under Armour and Lulu stock assessments

Sadly, no Yeezy release for March (Footwear News) “There is no #YEEZYBOOST release this month. Official information on all @KanyeWest and adidas Originals drops will be announced here first.” Pharrell though gets his own sneaker (HipHopWired) “Pharrell took to Instagram to announce the creation of the Adidas PW ZX333 Cork and demonstrated just how well they […]

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Quote

“Everybody talks about ‘athleisure’ right now—we actually don’t see ourselves as a part of athleisure. I’m not even sure what athleisure means.” – Lululemon CEO Laurent Potdevin on athleisure.