Business of Athleisure, Daily Highlights

BoA Daily Highlight: adidas is on a hiring spree, Kit and Ace does travel, Lululemon Lab hits NY, and Fitbit is feeling the Under Armour heat

adidas to grow in its largest local hiring spree (Portland Business Journal) “The hiring spree comes as the company’s effort to reboot sales in North America shows continued progress. Adidas reported a strong fourth quarter in North America and last year announced it acquired a 25,000-square-foot building immediately adjacent to its North Portland campus.” Kit […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Lululemon CEO Laurent Potdevin on athleisure, Nike, Under Armour, Kit and Ace, and more

Lululemon CEO doesn’t know what athleisure is (BC Business) “”I think there are going to be fewer players in this market five years from now. Everybody talks about ‘athleisure’ right now—we actually don’t see ourselves as a part of athleisure. I’m not even sure what athleisure means.”” Kit and Ace email leak denotes the use of […]

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