Business of Athleisure, Daily Highlights

BoA Daily Highlights: Kendrick Lamar and Reebok, Nike and Lululemon stock intel, and we’re gearing up for the quarter earnings report

NEWS: TOMORROW NIKE IS RELEASING THEIR FISCAL THIRD QUARTER EARNINGS AFTER THE CLOSE ON MARCH 22. Can Kendrick save Reebok? (Business Insider) “Reebok has been partnering with Lamar since late 2014, and most recently he has been promoting Reebok’s classic leather gum shoes, as evidenced by Reebok’s Instagram posts. Last year he launched a pair […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlight: Wearables, Kendrick Lamar, Nike’s geniuses, and Reebok supports the culture

Kendrick Lamar talks Reebok and fashion’s relationship with hip-hop. (Fashionista) “”Hip-hop and fashion are the same thing,” claims Lamar. “It’s been that way since Run-DMC in the ’80s. You’ve got to attach yourself to something that represents you.”” Reebok gets rid of junk vices at HQ. (Yahoo! Finance) “Last week, the company pulled all soda, […]

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