Business of Athleisure, Daily Highlights

BoA Daily Highlights: Nike changes the NBA game, Under Armour estimates look good, and adidas sues Ecco

How Nike might change up the NBA and more news stories.

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: the Reebok ‘Alien’ re-release, denim in the UK, more unreleased Yeezy Boosts, adidas looks back, Lululemon

Reebok is re-releasing the ‘Alien’ Stomper high top for Alien Day (Movie Web) “Reebok will release an exact replica of the Aliens High-Top Stompers worn by Sigourney Weaver as Ellen Ripley in the 1986 sci-fi classic directed by James Cameron. One of the most-requested licensed products of all time, the Reebok Alien Stomper, as well […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlight: adidas is on a hiring spree, Kit and Ace does travel, Lululemon Lab hits NY, and Fitbit is feeling the Under Armour heat

adidas to grow in its largest local hiring spree (Portland Business Journal) “The hiring spree comes as the company’s effort to reboot sales in North America shows continued progress. Adidas reported a strong fourth quarter in North America and last year announced it acquired a 25,000-square-foot building immediately adjacent to its North Portland campus.” Kit […]

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Business of Athleisure, Daily Highlights

BoA Daily Highlights: Bandier makes moves, why Yeezys are limited, Under Armour, and Australia’s athleisure obsession

Bandier is challenging Lululemon (New York Times) “The store was a hit. At a time when Lululemon seemed like the only name in the game, the beach-body-conscious women of the Hamptons were drawn to the store’s well-edited selection of fashionable workout brands.” Why the Yeezys are so limited (Complex) “Due to the Yeezy sneakers’ use […]

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