Business of Athleisure, Daily Highlights

BoA Daily Highlights: What we bought from Ivy Park, athleisure to get more affordable, and Nike execs act unbecoming

What did the UK shoppers of Beyonce’s IVY PARK line buy and more top athleisure news stories.

Read more
Advertisements
Quote

“Clothing has gotten so oversaturated, so opulent, so full-on. I think we were just like, ‘Man, I want to chill.'” – Off-White creative director, Virgil Abloh on the direction of fashion as quoted in the April 2016 issue of Elle.

Business of Athleisure, Daily Highlights

BoA Daily Highlights: the Reebok ‘Alien’ re-release, denim in the UK, more unreleased Yeezy Boosts, adidas looks back, Lululemon

Reebok is re-releasing the ‘Alien’ Stomper high top for Alien Day (Movie Web) “Reebok will release an exact replica of the Aliens High-Top Stompers worn by Sigourney Weaver as Ellen Ripley in the 1986 sci-fi classic directed by James Cameron. One of the most-requested licensed products of all time, the Reebok Alien Stomper, as well […]

Read more
Quote

“In the beginning, sports and fashion were two worlds, separately created by separate gods.” – From “Champions League” by Robert Sullivan in the April 2016 issue of Vogue.

Business of Athleisure, Daily Highlights

BoA Daily Highlight: adidas is on a hiring spree, Kit and Ace does travel, Lululemon Lab hits NY, and Fitbit is feeling the Under Armour heat

adidas to grow in its largest local hiring spree (Portland Business Journal) “The hiring spree comes as the company’s effort to reboot sales in North America shows continued progress. Adidas reported a strong fourth quarter in North America and last year announced it acquired a 25,000-square-foot building immediately adjacent to its North Portland campus.” Kit […]

Read more