BoA Daily Highlights: Riccardo Tisci and Nike, Nakeid, and adidas

Business of Athleisure, Athleisure, Riccardo Tisci, Nike

A look at Riccardo Tisci’s line with Nike (Wall Street Journal)

“Two years ago, Tisci brought his singular aesthetic to Nike, when the sports giant tapped him to re-envision its trademark Air Force 1 sneaker, a 1982 design. He created four new silhouettes in low, mid and high styles, as well as a knee-high boot that came in striking shades of black, white and orange with graphic stripes. Self-dubbed sneakerheads waited for hours outside NikeLab concept stores to scoop up the models. “We thought it was going to be a success, but we didn’t expect such a big success,” Tisci says with a laugh. (Pairs still sell on eBay for $700, as much as twice the original asking price.)”

Nakeid shows us how to design with wearables in mind (Wearable)

“Nakeid, a new London-based sportswear brand for women, is hoping that bundled Xiaomi Mi Band fitness trackers will entice customers. The line of mesh shorts, crop tops and chevron jerseys is aimed at cyclists and triathletes and some of the pieces, such as the shorts, feature a small pocket to house the tracker module. Customers can choose to add a Mi Band to their order for an extra £10 then use it with the Mi app as usual.”

adidas the most popular sneaker brand on Reddit (Complex)

“adidas made up 36 percent of the site’s top 50 posts, while Nike was the runner-up with 22 percent. The ‘Other’ category, which accounted for 19 percent of the month’s posts, contained brands like Converse, Vans, Reebok, and Puma, along with other posts that were not brand-specific.”

Aimee Laurel

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