BoA Daily Highlights: Is denim making a comeback?

Business of Athleisure, Athleisure, Denim, Gigi Hadid, Kendall Jenner

Denim making a comeback? (Sourcing Journal Online)

“According to the latest semi-annual spending survey from Piper Jaffray, published this week, Nike clothing is favored by 21 percent of teens. But while trendy activewear is still growing in popularity among adolescent girls, holding 17 percent market share, their male counterparts’ tastes have shifted slightly and sales have paused.”

Aimee Laurel

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