BoA Daily Highlights: an update on the new adidas three and Kylie’s new Puma ad

Business of Athleisure, Athleisure, adidas, Mark Miner, Marc Dolce, Denis Dekovic

Update on the Brooklyn Creator Farm 3 (Oregon Live)

“The three said they would open a design studio for Adidas in Brooklyn, which was eyebrow raising in and of itself as the company’s corporate headquarters is in Herzogenaurach, Germany, and their North American headquarters is in Portland.”

Kylie’s Puma ads reveal the Fierce (Refinery29)

“Jenner was asked to debut Fierce, a new lightweight, laceless sneaker style meant for both performance and lifestyle wear, scheduled to drop April 1. (Puma first teased the photo shoot from set on Snapchat last week, but the brand deliberately obscured the footwear.) Aesthetically, with its boot-like look and slightly oversized tongue, the shoe resembles Rihanna’s new Fenty Trainer.”

Aimee Laurel

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