BoA Daily Highlights: BEYONCE, Lululemon reacts, those Nike/adidas designers, and more

Business of Athleisure, Athleisure, Ivy Park, Beyonce



From BoA: “This is not a drill.” 

Lululemon shades Beyonce’s new line (Time)

““They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy In Love with our brand, she made her own,” the company wrote in a since-deleted tweet.”

An update on the three Nike designers who moved to adidas (Esquire)

“In September of 2014 designers Marc Dolce, Mark Miner, and Denis Dekovic announced they were leaving Nike for Adidas. However, following their departure, Nike sued the trio, alleging that the designers were taking ideas to the brand’s biggest rival. “Some other allegations include that sensitive materials were copied off work computers (including an unreleased shoe made for a Nike sponsored athlete), the removal of sensitive work emails and text messages and the understanding that forthcoming Nike plans were shared with adidas despite the three still being employed by Nike,” Hypebeast reported in late 2014.”

Applauding Nike’s approach to golf (Forbes)

“The company built its reputation as a fitness and active sports brand, first with track and field and running shoes, and later famously with basketball. It is this tradition, a truly athletic look, that has trickled into its women’s golf gear, and I think that’s a good thing.”

Forbes’ comparative look at Nike v. Lululemon v. Under Armour (Forbes)

“On Seeking Alpha, Damon Verial wrote in response that Lululemon “cleaned Nike’s clock” but cautioned on the company’s future. “Overall, the growth plan looks good to me,” wrote Verial. “Still, with Lululemon already having spiked considerably, one must wonder whether we are at a relative high or whether the stock will continue upward. The growth plan of Lululemon is long-term, meaning an investor has to consider the short-term opportunity costs.””

Lululemon cuts costs, profits go up (Bloomberg)

“Yogawear retailer Lululemon Athletica Inc. climbed in New York after fourth-quarter profit exceeded analysts’ estimates, helped by lower costs and improvements to the company’s supply chain.”

Aimee Laurel

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