BoA Daily Highlights: the Reebok ‘Alien’ re-release, denim in the UK, more unreleased Yeezy Boosts, adidas looks back, Lululemon

Business of Athleisure, Athleisure, Reebok, Alien Day
Reebok is re-releasing the ‘Alien’ Stomper high top for Alien Day (Movie Web)

“Reebok will release an exact replica of the Aliens High-Top Stompers worn by Sigourney Weaver as Ellen Ripley in the 1986 sci-fi classic directed by James Cameron. One of the most-requested licensed products of all time, the Reebok Alien Stomper, as well as the mid top version worn by Lance Henriksen as the Android Bishop, are being released by Reebok in limited edition to mark Alien Day.”

An in-depth report on the denim and athleisure market in the UK (Drapers)

“The UK women’s activewear market was worth £710m in 2015, up 26.1% from 2010, reports research firm Verdict Retail. Euromonitor International, meanwhile, says the women’s denim market, was worth £1bn in 2015, up 1.6% from £984m in 2011. “Denim is a staple and there will always be a place for it, but athleisure is new and it is big,” says Rebecca Marks, retail consultant at Verdict.”

Kanye is rocking unreleased adidas Yeezy Boosts (Complex)

“The pair in question looks to be what is being called the 550 Boost and sports an all-black colorway. A closer image of this sneaker leaked earlier this month, and we’ve seen West in a grey and orange version of it multiple times. While the exact release date and official name isn’t known yet, hopefully him wearing this sneaker is part of the promotion for an upcoming drop.”

adidas to look back to the 1968 and the 1972 Olympics for upcoming “regista” collection (D’Marge)

“The reinterpreted sportswear basics add a comfortable and functional edge to any off-duty outfit. Just avoid donning the whole tracksuit – jacket and sweatpants – at one time. Unless you’re headed trackside.”

Should Lululemon consider attracting a Rihanna or Kylie to boost the Millenial dollar? (TheStreet)

“We can’t say Lululemon is in too much danger just yet. Lululemon has had a good run recently. It’s stock is up more than 38% year to date, including a big increase Wednesday after the earnings release. Since the beginning of the year, the S&P 500 has gained only 0.9%. Still, Lululemon needs to take seriously the growing threat from Puma for millennial women’s market share. Otherwise, it’s good run could come to an end.”

Aimee Laurel

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s