BoA Daily Highlight: Is Under Armour worth the risk, the Yeezys 550, and Ben Simmons

Business of Athleisure, Athleisure, Under Armour

Is Under Armour worth the risk? (Seeking Alpha)

“So if you’d invested $100 in UA on December 31 (2010), your money would have grown to roughly $600 in five years. If, however you had chosen the S&P 500 Apparel, Accessories and Luxury Goods Index instead of UA, your $100 would have only grown to ~$123, which happens to be less than one-fourth of $600.”

Are those the Yeezy Boosts 550? (Kicks On Fire)

“The shoe does share some of the same characteristics as the 350, with minor alterations such as the higher cut/tongue and the slightly altered sole unit.”

Ben Simmons is rocking Yeezys – should Nike be worried? (Kicks On Fire)

“Ben Simmons is signed to Rich Paul’s agency, Klutch Sports Group. Rich Paul happens to be a very close and longtime friend of LeBron James, who also happens to be signed to Klutch Sports Group. As you all know, LeBron James is also a part of team Nike, so it was basically a given that Simmons would also seen ink a deal with Nike, right? Keep it all in the family, right? Not so fast.”

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Aimee Laurel

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