Matt Powell, on the long tail of Athleisure March 25, 2016March 28, 2016 by Aimee Laurel “There’s a lot of wannabes out there creating noise… The shakedown’s started. A lot of these brands are going to go away.” – Matt Powell, a sports industry analyst at the NPD Group, a market research firm, as quoted by the New York Times. Advertisements Share this:TwitterFacebookGoogleLike this:Like Loading... Tags: Athleisure Business of Athleisure Industry News Aimee Laurel Related Leave a Reply Cancel reply Enter your comment here... Fill in your details below or click an icon to log in: Email (required) (Address never made public) Name (required) Website You are commenting using your WordPress.com account. ( Log Out / Change ) You are commenting using your Twitter account. ( Log Out / Change ) You are commenting using your Facebook account. ( Log Out / Change ) You are commenting using your Google+ account. ( Log Out / Change ) Cancel Connecting to %s Notify me of new comments via email.