BoA Daily Highlights: Athleisure: the $330b market, Air Max Con hits NYC

Business of Athleisure, Athleisure, Air Max Day, Nike

Athleisure: The $330b market (The New York Times)

“Seemingly every clothing brand and retailer wants in on so-called athleisure, a category that has become so prevalent that it has won an entry in the next update of the Merriam-Webster dictionary: casual clothing meant to be worn both for exercising and for doing almost everything else.”

Air Max Con hits New York (Daily News)

“Nike started doing Air Max conventions in 1987, with the so-called “Air Max 1” convened to showcase visible air- a visible air cushioning unit at the heel.”

Aimee Laurel

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