BoA Daily Highlights: Bandier makes moves, why Yeezys are limited, Under Armour, and Australia’s athleisure obsession

Business of Athleisure, Athleisure, Jennifer Bandier, Bandier

Bandier is challenging Lululemon (New York Times)

“The store was a hit. At a time when Lululemon seemed like the only name in the game, the beach-body-conscious women of the Hamptons were drawn to the store’s well-edited selection of fashionable workout brands.”

Why the Yeezys are so limited (Complex)

“Due to the Yeezy sneakers’ use of complex technologies like Boost and Primeknit, there’s only so many pairs that can be produced in a short timeframe. “It takes X amount of time to sew those sneakers together, and we can only get so much of this Boost material from NASA,” Wexler explained.”

What the direction for womens 2016 looks like for Under Armour (Sourcing Journal)

“The Swacket, which fuses the comfort of a sweatshirt with the functionality of a jacket, is the activewear brand’s big push for Fall/Winter 2016 in both men’s and women’s. And in true Under Armour fashion, it’s pitching the Swacket as not only a game changer, but “so fresh you have to put it in a class of its own.””

Athleisure is on the rise in Australia (The Australian)

“With designers still clinging firmly to the sports trend — athleisurewear leggings-as-pants continue unabated and the Olympics are later this year — it’s safe to say we’ll still be wearing neoprene and donning sneakers with dresses for some time yet.”

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Aimee Laurel

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