BoA Daily Highlights: Nike usurps UA designer, Reebok and Tom Tom show up, Jules Hough talks her line, and Yogasmoga makes an entrance.

Business of Athleisure, Athleisure, NikeNike hires top Under Armour designer (Investors)

““In what’s become an increasingly competitive category, securing top talent away from a competitor is a big tactical win for Nike, in our view, particularly given the traction UA’s footwear business has gotten over the last couple of years (up 94% in 4Q15 and 57% for the year),” wrote Plank late Monday.”

Reebok and Tom Tom will be at London’s Be:Fit fitness fest (Event Magazine)

“Reebok will again run its fitness studio featuring free classes for up to 350 people from the likes of Les Mills, Gymbox and Core Collective. There will also be giveaways and ‘suprise goodies’ up for grabs.”

Jules Hough unveils her athleisure line (Julianne Hough)

“You’ll love the way this line fits with your lifestyle. As I mentioned before, I pretty much live in this line! The deluxe clothes are fashion forward and seamlessly transition from day to sweat.”

Yogasmoga invests in panic buttons for your pants (Fast Company)

“Today, the company announced an undisclosed investment in a year-old company called Wearsafe Labs, the maker of a pebble-shaped device that pairs with your phone, allowing users to alert friends and family when they are in trouble.”

Aimee Laurel

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