BoA Daily Highlights: Tory Sport is taking over, adidas plays hide and seek, and more Nike news

Business of Athleisure, Athleisure, Tory Sport

Tory Burch is going to take over the world. (Sunday World)

““We think it could be huge. We think it can be a billion dollar business. I think it can go in more places than Tory Burch can go. There are communities, there are neighbourhoods and markets with the way this lifestyle is expanding,””

adidas is hiding NMDs around Los Angeles. This is not a drill. (Complex)

“Adidas took to Twitter to announce that “#NMD_LA” is coming to LA next week, and that 75 pairs will be hidden all over the city. It’s not clear what colorways or sizes these will be, but they’re free, so it doesn’t hurt keeping an eye on its Twitter to see if you can get lucky with a free pair.”

Why Nike, adidas, and more are going Hollywood (Fortune)

“This trend – which has occurred since at least the 1980s when musical group Run D.M.C. first had ties to Adidas – seems to have accelerated recently as the reach of celebrities via social media presents another compelling marketing opportunity.”

Nike is developing a more robust shopping app (Yahoo! Business)

“The Nike+ app will learn and store your shoe size, shirt size, pant size, favorite sports, favorite colors, and favorite Nike-sponsored athletes. That allows it to offer apparel tailored to you in a tab called “My Store.”

More speculation on Nike earnings report (Investor’s Business Daily)

“Profit-wise, Nike’s Q3 earnings are expected to grow 9% to 49 cents a share, marking a slowdown following six straight quarters of double-digit EPS growth ranging from 18%-28%. Wall Street analysts expect revenue growth to ramp up to 10%, however, to $8.2 billion. That would reflect a quarter-over-quarter acceleration from 4% revenue growth in the previous quarter.”

Aimee Laurel

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