BoA Daily Highlights: The Dutch are suing Nike, Lululemon gets bought, Reebok finds a new way to give sneakers, adidas goes all in for new talent, athleisure tries going green, new line to watch: P.E. Nation

Business of Athleisure, Athleisure

The Dutch won’t Nike do it. (Nat Law Review)

“The CBP asserted that Nike violated Dutch privacy law based on two premises: first, that the Nike+ app collected “data concerning health” of its users, thereby triggering stricter privacy protections; and second, that Nike did not sufficiently inform users in its privacy notices about the types of personal data it collects and processes and, as such, users of the Nike+ app had not given requisite consent to the specific ways in which Nike processed health data.”

Steve Mandel buys up Lululemon. (Guru Focus)

“GuruFocus gives Lululemon Athletica an 8/10 profitability and growth rating with an operating margin of 18.38%, which ranks them higher than 92% of the companies in the Global Apparel Stores industry.”

Run fast enough and get a pair of Reebok sneakers (Adweek)

“Last weekend in Stockholm, the brand put up an outdoor ad equipped with a built-in speed cam and tracking technology to measure pedestrians’ pace. Anyone who ran past the ad faster than 17 kilometers per hour (about 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes.”

Want to design the next Stan Smith? (Refinery29)

“Adidas specifically targets emerging talent: There’s a maximum of two years of experience (whether that’s comprised of internships, freelance gigs, or other entry-level work), as well as a requirement for a degree in fashion, graphic design, or a similar concentration.”

How can the clothing industry (and athleisure) be more green? (Grist)

“Patagonia does think critically about the agricultural practices it supports and the production standards it employs. Several of Patagonia’s sustainability-minded trends — a plant-based (as opposed to petroleum-based) wetsuit, for example — have gone on to be adopted by bigger players in the industry.”

Introducing a new athleisure line to watch: P.E. Nation (Pedestrian)

“With P.E, we deliberately created sexy, sporty silhouettes that you want to wear… I think deep down everyone also wants a slight fashion edge and to be on trend wherever they are, and with P.E you’re ticking all boxes.”

Aimee Laurel

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