BoA Daily Highlights: NFL, Reebok, Lululemon, The Gap, Nike, adidas, and why women pay more.

Business of Athleisure, Athleisure

NFL and Reebok pay up. (Law 360)

“The NFL and Reebok Inc. reached a $4.75 million settlement agreement in California federal court on Thursday, in a proposed class action brought by apparel customers who claimed Reebok’s exclusive NFL licensing deal violated antitrust laws.”

Gap wants to be your next Lululemon (Refinery29)

“I’m really encouraged frankly across the whole company as I look at it right now. We are present and accounted for in the mainstream of what is probably the most important ready-to-wear trend that we’ve seen since skinny denim maybe came on the scene.”

Women pay more for the same thing than men. (Dailymail)

“A recent study found women pay on average 37 per cent more for ‘gender-targeted items’, including toys, clothes and beauty products.”

Why Nike and adidas taking stand means so much. (ESPN)

“Seeing one of the world’s big international sportswear conglomerates lay this particular question to rest is a big deal because it goes to the heart of one of the reasons that athletes might choose not to come out publicly.”

Aimee Laurel

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