BoA Daily Highlights: Kit and Ace, Under Armour

Business of Athleisure, Athleisure

Kit and Ace lays off 10% of its HQ staff (Retail Dive)

“The layoffs seem like a sign of a stumble, though, as the company noted in a statement, that’s to be expected for a new retail effort.”

Under Armour is going to work (Fast Company)

“The next stage of the campaign, once again by agency Droga5, features the tagline “It’s what you do in the dark that puts you in the light” to show the 24/7 commitment to training as the common thread among athletes at the top of their game.”

Aimee Laurel

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