BoA Daily Highlights: Asics, Digital, Nike, Steph Curry, Kylie Jenner, PUMA, Manny Pacquiao, Under Amour

Business of Athleisure, Athleisure

Under Armour is not in talks with Pacquiao (Baltimore Sun)

“The company declined to make a statement Monday about the boxer, who is running for office in his native Phillipines and training for an April 9 bout.”

Kylie Jenner isn’t exclusive. (High Snobiety)

“Jenner’s six-month deal with PUMA is reportedly worth a million dollars, as she will be the face of one of the brand’s Spring/Summer 2016 campaigns.”

Two stocks better than Nike (The Motley Fool)

“Footwear and sports apparel titan Nike (NYSE:NKE) isn’t likely to show up on many income investors’ stock screens. After all, it’s the second-lowest-yielding stock in the Dow, in part because management is investing aggressively in the business rather than returning more cash to shareholders.”

The difference between Stephen Curry, Manny Pacquiao, Tiger Woods and Nike (Charisma News)

“I have read articles speculating on why Nike chose not to sign him, but we do know that before he signed with Under Armour, he made clear that he wanted to put Phil 4:13 on the tongue of the sneaker with the underside reading, “I can do all things.” The message is from Philippians 4:13 which states, “I can do all things through Christ who strengthens me.””

Adidas keeps up with the competition with tech (Sport Techie)

“While many brands like Asics are buying into the digital age, the reasons behind the trend may not be what they seem on the surface. When a consumer signs up with a fitness app all their details and daily activities are collected by the app and begin to form health trends. After a significant amount of time the data and health trends build up and the app will become valuable to the consumer, hence making it less likely for them to change over to a rival system.”

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Aimee Laurel

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