BoA Daily Highlights: Fabletics, Lululemon, Adidas, Pacquiao, Nike, ExxonMobil, Under Armour

businessof_athleisure_news11.jpgKate Hudson shakes off Fabletics controversy (Inquisitr)

“Fabletics has not yet announced any major changes to their subscription structure. All the while Kate Hudson has stood her ground and remained unscathed, defending her company against naysayers. Her response came in the form of body-baring selfies modeling Fabletics apparel.”

Get to know Lululemon Lab’s women’s designer Erika Rekis (The Georgia Straight)

“There isn’t really such a thing as a typical work day when working in fashion, especially at the lab. Having said that, there are a few things that I often do each week, including: fit upcoming styles on our fit model, create mock ups, update technical drawings, conduct research for upcoming seasons, sketch new designs, purchase new fabrics and review colours.”

How Lululemon became iconic (Forbes)

“The company has done so well, in fact, that despite the incredible influx of active wear companies into the space over the last ten years, lululemon continues to trade at more than $50 a share (jumping 18 percent in January), opening their biggest store ever in New York’s Flatiron district at the end of last year.”

$600 a year subscription from Adidas makes waves (Daily Herald)

“The service is called Avenue A, and subscribers will receive a quarterly delivery of a curated box of sneakers, apparel and other workout gear. The mix and style of the items will always be a surprise, with Adidas promising only that the pieces will be seasonally appropriate. Some items will be exclusive or limited edition and others will be widely sold retail fare.”

Pacquiao fans protest Nike drop (Boxing Scene)

“Again, we don’t hate LGBT people, we hate their agenda.”

What ExxonMobil has in Under Armour (Financial Market News)

“ExxonMobil Investment Management decreased its position in Under Armour Inc (NYSE:UA) by 2.3% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 40,372 shares of the apparel retailer’s stock after selling 940 shares during the period. ExxonMobil Investment Management’s holdings in Under Armour were worth $3,254,000 as of its most recent SEC filing.”

Aimee Laurel

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