BoA Daily Highlights: SNKRS is available, athleisure pushes the economy, what pushes Athleta

Business of Athleisure, Athleisure

SNKRS is available at your fingertips (Engadget)

“About a year after launching its SNKRS app on iOS, Nike is finally dropping a version for Android.”

Athleisure trend driving US athletic footwear sales (Just-Style)

“Brands and retailers must integrate this trend into their plans. It will be necessary for them to capitalize on social fitness in order to grow in the months ahead.”

Nancy Green: On What Fuels the Core of Athleta (Huffington Post)

“What’s really important is understanding that today’s woman is living her life on the move. Her clothes need to feel great, look great and perform for her. So Athleta is at this intersection of offering premium performance wear for working out and also for her whole active lifestyle and her life on the go.”

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Aimee Laurel

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