BoA Daily Highlights: Spanx does athleisure, Birchbox creates workout makeup, investors go all in, adidas taps female athletes

Screengrab from Hannah Bronfman’s adidas video

Spanx does athleisure (CBS News)

“All of the technology that I was putting under, fabrics have advanced so much, yarns are so much better – we can infuse the shape right onto the clothes”

Birchbox tries to hit the bullseye with athleisure-inspired makeup line “Arrow” (Marie Claire)

“The entire collection is also vegan, paraben-free, cruelty-free, and gluten-free, which is that much more important when sweating is an integral part of the wearability equation.”

Investors are betting big on athleisure and millennial spending patterns (Forbes)

“The athleisure bottoms business has “displaced the jean business one to one””

adidas features female athletes to further reach (Highsnobiety)

“adidas kicks off its Sports 2016 global ad campaign with a series of short films titled “I’m Here To Create,” starring a number of female athletes showing how they add their own take on creativity to sport.”

Could these brands be the next Lululemon? (Business Insider)

“Lululemon has been poised for a comeback. Wells Fargo analysts have said that it has been improving its design, production, and supply chain. But the company faces steep competition.”

Aimee Laurel

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s